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A golden rule when it comes to building and maintaining a product is to never test in production. We've all seen it: phantom notifications, feature leaks, and even an accidental nuclear alert. We've been there once too too (Does anyone remember dasdasdas?)
Theta wants to change that.
Theta provides a UI editor for quickly building and testing your iOS, Android, Web, and Desktop apps while in production. It integrates directly into your project via SDKs, so you can pretty easily embed complex things like maps, media-players, and even a camera.
The founders looked at the traditional way of doing things and felt it needed an update:
"[T]esting and updating even small parts of our app's UI (e.g., paywalls, news dialogs, or even text copy) is a mechanism that requires putting hands-on code and wasting a lot of time with each change," said CMO Gianluca d'Ottavio.
Theta shortens the process to three steps:
Design: Build out your design in the Theta app, either individual components or a whole design system.
Connect: Integrate Theta into your site via a package on their site.
Run: Run your app and watch and witness real-time design changes whilst your site is live.
So if you're someone who shrugs at technical norms and you want to forge your own path, it might be time to…
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