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Remember when TikTok users caused a global Vaseline shortage? …No?
The year is 2022. TikTok usage is peaking. Trends are coming in hot. We've just discovered "slugging." It's a bedtime practice that involves covering your face and neck in Vaseline — a gelatinous oil-sludge byproduct — in the hopes of waking up looking like a newborn baby. But, in our enthusiasm, we made a rookie mistake.
We underestimated the algorithm. It wasn't long before shelves around the world were empty. Not a jar of Vaseline for miles. And that, kids, is what is known today as The Great Vaseline Shortage of 2022. The moral of the story?
Social proof sells. "93% of marketers agree that consumers trust content created by customers more than content created by brands."
People trust people. It's why going viral on TikTok has become the holy grail of marketing, and it's why Idukki has created a UGC aggregation tool to more effectively collect, moderate and display social proof across your marketing channels.
UCG, made easy. "We're on a mission to improve brand engagement and increase conversions for online-first businesses through the power of social proof," says maker Sahil A Mittal. So, while you await your 15 minutes of fame on TikTok, why not give Idukki a try and let the team know what you think?
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