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In industries where the pursuit of revenue reigns supreme, the most critical component of product success often gets overlooked: Acting on user feedback.
It's a story as old as MySpace. While the community complained about an increasingly cluttered interface, aggressive advertising, and inadequate privacy measures, they focused on firing developers and adding advertisers to achieve the impossible targets set by their acquirers.
The OG social network failed to compete with Facebook not for lack of ambition or innovation, but for a critical oversight: Failing to listen to and act on user feedback.
Luckily, nowadays we have Olvy 2.0: The product management platform that integrates with Slack, Zendesk, Intercom, Hubspot, and everywhere else users are communicating, collects their feedback all in one place, and then uses AI to analyze and categorize user-driven insights.
What is PLG?
When growth at all costs is not an option, PLG keeps customer acquisition costs low and reduces sales & marketing spending.
But PLG is complex, that's why Amplitude built this guide with advice & best practices from 25 industry experts.
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