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In the words of maker Heleana Tiburca, "I was today years old when I learned that you could create a following on WhatsApp. 😅'' Same, Heleana, same.
Peach is a new platform for building and engaging brand communities on WhatsApp using interactive content, like a Mailchimp for WhatsApp.
Having been on the receiving end of too many spammy campaigns since WhatsApp opened up their APIs for businesses, maker Suresh decided to build a solution. Peach lets brands share WhatsApp newsletters that include images, videos, audio clips or memes. You can also create product catalogs in the form of WhatsApp stories, schedule and batch-send campaigns, and track KPIs.
According to Suresh, "even the best email newsletter campaigns have an open rate of ~25%, but newsletters on WhatsApp see ~80% open rates."
You heard it here first, folks. If it's reach you're after, Peach offers a brand new way for content-led brands to connect with their communities: via WhatsApp.
Looking for more innovative ways to engage new audiences?
Here's a roundup of recently launched content and marketing tools worth trying:
🐘 Buffer for Mastodon is a new integration from Buffer that lets users schedule to Mastodon, and is available on all Buffer plans.
📅 Marketing Calendar & Planner 2023 includes notable dates and monthly marketing ideas to solve the problem of marketers missing out on timely content and campaign opportunities.
🤖 SocialBu is a social media management platform with an AI writing assistant.
🧑💼 Linked XP uses AI to help users write professional LinkedIn posts, messages and comments.
🔗 Munch lets you create a free link in bio page from scratch, or using drag-and-drop templates.
Collaboration between designers and developers can get messy. Penpot is a multiplayer, open-source design platform that makes it easy for everyone on your team to be part of the design process.
Open source + SVG and web standards = zero vendor lock-in. Penpot also offers cloud and self-host service, giving your team absolute freedom.
Bye-bye, design silos. 👋
- Humance lets users support global causes initiatives with as little as $1, while tracking project progress and accessing exclusive content.
- OpenAI in Spreadsheet.com leverages a native OpenAI integration to create content, answer questions, and build new automated workflows.
- ResumeCheck.net provides GPT3-generated recommendations and a full resume audit including grammar, experience, and skills.
- AI Text Classifier by OpenAI identifies AI-generated text with a fine-tuned GPT model.
- Kodezi 2.0 is an AI-powered platform for debugging, generating code, searching codebases, and more.
- TailGrids 2.0 adds 200+ new Tailwind CSS UI components to the Tailwind library.
- Brancher.ai lets users build AI apps quickly by connecting generative AI models through their no-code platform.
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