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If you ask ChatGPT whether or not it poses an existential threat to search as we know it, its answer is characteristically diplomatic.
But that hasn't convinced Google.
Back in December, after ChatGPT launched, Google CEO Sundar Pichai called a code red. According to a recent report from the New York Times, Pichai consulted with Google's founders, who haven't been active since 2019, before pushing forward plans to launch 20 new AI products by year-end — including their own version of a ChatGPT-style chatbot within Google Search (Meta, on the other hand, is not impressed).
Now SEO professionals are left debating the potentially world-altering impact of conversational AI. It's not just ChatGPT or Google who are thinking outside the search box though.
Ad-free search has entered the chat: NeevaAI and Andi provide a glimpse into what the future of search might look like. Both are designed for dialogue; both deliver aesthetic, card-based answers that avoid advertisements and include citations. You might remember the ad-free search engine Neeva from its launch in 2021 — an interesting product from ex-Googlers who ran Google's advertising division. NeevaAI now adds real-time AI search to the product's ad-free offering.
The big question for SEO: Will these citations convert to site visitors? If not, the shift to conversational search could lead to a complete breakdown of the economic structures currently incentivizing content creation on the internet.
On one hand, conversational AI poses an existential threat to the content creation industry, and on the other, it's making the research and production of high-quality content 10 times easier across every possible vertical.
See for yourself.
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- Charlie generates social media marketing campaigns and copy from existing audio, video, website, or text content.
- Honeypot automates sales prospecting on Twitter with keyword-based lead collection and automated personalized messaging.
- Product Marketing OS is a collection of Notion templates and best practices for managing product marketing strategy, plans, and content.
- Alt Sprints accelerates the development process with a tool for taking your idea to MVP in 2 weeks.
- Roadmap Voting App is an open-source tool that allows users to share roadmaps and gather customer feedback on upcoming product features.
- Figma to WordPress Beta automatically converts Figma designs to WordPress websites with custom domains hosted by Google and Amazon, all no-code.
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